Review of the article "How Everlane Succeed in Fashion by Acting like a Tech company"

 This article has offered us an opportunity to know more about the Everlane which is a very famous online clothing brand in the United States. The main characteristic of this brand is the combination of fashion and technology. From the interviews of the founder of this brand, Micheal Preysman, the brand was not regarded as a potential brand by most people because the clothes are very normal and basic. However, it has made great progress and become one of the most important online clothing brand in the United States. It has taken the great advantage of technology and fashion to make its products special and attractive. Micheal Preysman believes that”fast fashion” will be a trend in the future. And the products of this brand mean to lead the fashion.
  

After the success of this online mode, many other companies and brand has tried to copy this mode. However, it is easier to establish a brand online but harder to combine the technology with fashion. It is not easy to balance the two. Just like Jack Ma made a hit in China through Internet, but many other companies can’t repeat his success. It is very important to be creative.
  

Everlane not only makes good perfect blend of technology and fashion but also makes improvements on its delivery. The delivery speed of this brand is very fast and convenient. It pays a lot of attention to its service that is to satisfy customers. The company has its own strategies which are not affected by other companies.
  

In all, as a successful company, Everlane has its own ideas and strategies on its management and design. It doesn’t follow the suit and always keep creative which is an essential factor to be successful.