Review of the article "Fashion's Changing Landscape"

  This paper published by Lectra is about current fashion changing and the new emergence of hybrid business model, aiming at promoting its commercial value in fashion industry.

  Firstly, the paper introduces that three models dominated the traditional fashion industry: brands, retailers, and manufacturers, and each of them are responsible for apparel design, selling and production respectively. However, with economic and political transforming and technological developing, even consumers are updating their shopping ways, the fashion industry are facing a change in pace.

  Secondly, the paper tells the specific shifting in fashion industry from three different perspectives of price, value and time change. For price and discount game, in spite of retailers’ discount game is still going on, manufacturers and brands are selling directly to the end consumers through their online or offline store. For value, consumers pay more attention to design over price. For time, it is more crucial when the apparel is sold out, which is at the concept of get-it-before-it’s-gone. Therefore, the three separate expertises of brands, retailers, and manufacturers are getting into each other’s field to win lower cost and higher profit. When more and more fashion companies design, produce and sell their own production, the hybrid business model in fashion industry is coming. Nevertheless, the fact is, fashion teams and companies are often separated around the world. To get there, they are investing a lot by way of technology and innovations to support bridges across the separate places for collaborative work.

  In the end, the paper takes Lectra as self-introduction to provide the most innovative technology solutions to the current apparel professionals. Lectra believes its fashion­specific solutions integrating fourty years of industry experience and process are best practices to keep companies ahead of the competition.