Review of the article "Contract Manufacturer Flex Plans Southeast Asia Push"

  Lorraine Luk writes this article to tell readers that two important things are happening in global electronic companies. That is, on one hand, Flex and its rival Hon Hai are planning to build new sites in Southeast Asia and South Asia. On the other hand, technological innovations are been valued by not only contract factory, but also in venture capital firms. Flex is interested in technological innovations like wearable devices and even designed Flex Pulse application in factory displays. A famous venture-capital firm - GGV Capital is also focusing on innovative wearable applications.

  

  In the last few decades, contract manufactures are busy with expanding their business in Asia, especially in China. After years’ of development, with local consuming level updates and labor cost increases, it is necessary for these contractors to looking for potential market and factory sites for business expansion. There is no doubt that South Asia like India and Southeast Asia with large population and cheaper labors are good choice for them.

  

  As for technological innovation, there is a saying that science and technology change the society and make life better. GGVC was the early backer of Alibaba Group, which is the e-commerce giant who has changed people’s shopping life style in China and even the whole globe. It is a tendency that technology will gradually take big part of people’s life, and for its huge return on investment, technology innovation is the main investment field for venture capitals. In addition, armed with technology innovation in traditional electronic factories like Flex, it will create new business line and gain new growth with higher productivity. 

Review of the article "How Everlane Succeed in Fashion by Acting like a Tech company"

 This article has offered us an opportunity to know more about the Everlane which is a very famous online clothing brand in the United States. The main characteristic of this brand is the combination of fashion and technology. From the interviews of the founder of this brand, Micheal Preysman, the brand was not regarded as a potential brand by most people because the clothes are very normal and basic. However, it has made great progress and become one of the most important online clothing brand in the United States. It has taken the great advantage of technology and fashion to make its products special and attractive. Micheal Preysman believes that”fast fashion” will be a trend in the future. And the products of this brand mean to lead the fashion.
  

After the success of this online mode, many other companies and brand has tried to copy this mode. However, it is easier to establish a brand online but harder to combine the technology with fashion. It is not easy to balance the two. Just like Jack Ma made a hit in China through Internet, but many other companies can’t repeat his success. It is very important to be creative.
  

Everlane not only makes good perfect blend of technology and fashion but also makes improvements on its delivery. The delivery speed of this brand is very fast and convenient. It pays a lot of attention to its service that is to satisfy customers. The company has its own strategies which are not affected by other companies.
  

In all, as a successful company, Everlane has its own ideas and strategies on its management and design. It doesn’t follow the suit and always keep creative which is an essential factor to be successful.  

Review of the article "Fashion's Changing Landscape"

  This paper published by Lectra is about current fashion changing and the new emergence of hybrid business model, aiming at promoting its commercial value in fashion industry.

  Firstly, the paper introduces that three models dominated the traditional fashion industry: brands, retailers, and manufacturers, and each of them are responsible for apparel design, selling and production respectively. However, with economic and political transforming and technological developing, even consumers are updating their shopping ways, the fashion industry are facing a change in pace.

  Secondly, the paper tells the specific shifting in fashion industry from three different perspectives of price, value and time change. For price and discount game, in spite of retailers’ discount game is still going on, manufacturers and brands are selling directly to the end consumers through their online or offline store. For value, consumers pay more attention to design over price. For time, it is more crucial when the apparel is sold out, which is at the concept of get-it-before-it’s-gone. Therefore, the three separate expertises of brands, retailers, and manufacturers are getting into each other’s field to win lower cost and higher profit. When more and more fashion companies design, produce and sell their own production, the hybrid business model in fashion industry is coming. Nevertheless, the fact is, fashion teams and companies are often separated around the world. To get there, they are investing a lot by way of technology and innovations to support bridges across the separate places for collaborative work.

  In the end, the paper takes Lectra as self-introduction to provide the most innovative technology solutions to the current apparel professionals. Lectra believes its fashion­specific solutions integrating fourty years of industry experience and process are best practices to keep companies ahead of the competition.