Review of the Article: Nike Football Illustrated: A Timeline of Game-changing Innovations

From this article, we can see why Nike is successful in the fashion industry. First, I think its because they never stop thinking and creating new products. Since they had their first football shoes which is designed for control, traction and stability, they have already start thinking of the useful and helpful for their customers. And they also produced football gloves and uniforms, etc. Nike is not only focus on look, but also on performance, they try to develop and design better products for the customers and market.

Second, I think it’s because of using technology for their products. For example, Nike designers used technology to create the 3-D printed plate, and they used most technically advanced football chassis to produce the Nike mach speed uniform. I think Nike will continue use their advantage to be more successful.