Review of the article: The Extraordinary Future of Shoes

From this article, it tells us how to use technology to make something more better, cheaper, and less waste that is innovation. Nike and Adidas are all making knitted footwear, and they all did well in the sport footwear market. They use knit technology to make shoes less difficult and less cost that is the trend for today’s market. From now on, more and more people support recycling like recycle apparel, handbags, etc., which is a good thing to remind people protect our environment and reduce pollution. So, technology is the extraordinary future of shoes and direction of innovation.

Review of the Article: Nike Football Illustrated: A Timeline of Game-changing Innovations

From this article, we can see why Nike is successful in the fashion industry. First, I think its because they never stop thinking and creating new products. Since they had their first football shoes which is designed for control, traction and stability, they have already start thinking of the useful and helpful for their customers. And they also produced football gloves and uniforms, etc. Nike is not only focus on look, but also on performance, they try to develop and design better products for the customers and market.

Second, I think it’s because of using technology for their products. For example, Nike designers used technology to create the 3-D printed plate, and they used most technically advanced football chassis to produce the Nike mach speed uniform. I think Nike will continue use their advantage to be more successful.